Hello new friend
I'm glad you're here BECAUSE I have a confession to make
*stands up in group circle*
My name is Sarah Sociables and I'm an event hoarder.
*audible gasp from the circle*
It's the truth
I hoard cool events. Well I used to, now that I’ve grown up a bit I’ve learned to share them with others. Like yourself. You see, I’ve always been excited about all that Calgary has to offer. THERE ARE SO MANY FUN COOL THANGS HAPPENING EVERY DAY!
Sarah Sociables is who I became when I found my community of people who get excited about Calgary fun too. *happy tear rolls down cheek*
I’m passionate about forcing people to do fun stuff. Because I really believe it’s good for you. You HAVE TO PRIORITIZE FUN. It’s good for your soul.
And really, without fun what is there? Staring at excel sheets? Paying for dry cleaning? Cleaning garbage out of your car? Phoning your mortgage broker? Uuuggggh. Noooo.
It’s important you have a Friday night you can look forward to.
Whether you want to go to the newest restaurant, or show off your new dress, or just try something you've never done before, I will show you your best options my friend.
Awards, Media & Press
- Spotlight article in Calgary Guardian (Feb, 2026)
- Article feature "Top 30 Calgary Influencers in 2026" (Jan 9, 2026)
- Guest on Calgary Mayor Jyoti Gondek's "The Social Series" (Sept 19, 2025)
- Article feature in "The Scene Calgary" (March 6, 2024)
- Guest on "Killian's Live" podcast (May, 2022)
- Feature on Alicia Hoogveld Blog (Nov 16, 2021)
- Guest on "Mess Hall" podcast (Aug, 2021)
- Guest on "The Client's Side" podcast (May 17, 2021)
- Guest on "We Capitalize" podcast (Jan, 2021)
- Guest on "Eat More Barbeque" podcast Episode 132 (Jan 5, 2021)
- Nominated for "Best Instagram Feed" for Best of Calgary 2020
- Nominated for "Best Blogger" for Best of Calgary 2020
- Photo feature on Narcity for Dark Table restaurant visit (Dec 2019)
- Photo feature on Narcity for Citizen Brewery visit (Aug 2019)
- Guest on "Passing Time with Craig" podcast episode 28 (August 2019)
- Guest on "Foothills Famous" podcast episode 14 (April 2019)
HISTORY OF SARAH SOCIABLES
On a cold, dark night in January 2019, I made a simple decision that would completely change my life.
At the time, I was casually using Instagram to share local events with friends. I’ve always been the person who knows what’s happening around the city - what’s opening, what’s worth trying, what’s actually fun. One night, I thought: what if I shared this consistently? And not just with a few friends - but with everyone in Calgary who wanted to make the most of their city.
That was the beginning of “Sarah Sociables.”
What started as a side quest quickly grew into something much bigger. Calgarians (and even visitors) found the content genuinely useful. They could open their phone and instantly know what was new, what was worth their time, and what they shouldn’t miss. Today, that audience has grown to over 250,000 people across platforms and it continues to grow every single day.
In 2022, I made one of the scariest and most exciting decisions of my life: I left my full-time job at SAIT to focus on this full-time. The decision was clear to me, because I could see the impact I was making: helping local businesses thrive, helping people discover new places, and helping Calgarians feel more connected to their city. I realized this wasn’t just something I enjoyed. It was something I was meant to do.
In 2023, I expanded and launched YYC Sociables, bringing on a team to help grow the vision. What was once just me became something bigger. My team brings new energy, new ideas, and new perspectives and honestly, it’s made everything more fun.
Since then, that original idea has continued to grow and evolve.
In January 2025, I organized Calgary’s first Mac & Cheese Festival, turning what’s typically the coldest, slowest, most dreaded month into something people could actually look forward to.
Also in 2025, I launched The Sunday Sneak Peek, a weekly newsletter helping thousands of subscribers stay in the loop on new restaurants, upcoming events, and local deals. That same year, I soft-launched YYC Venues to help people discover and book Calgary’s best private dining spaces, something I saw firsthand people were struggling to find.
What started as sharing events with friends has grown into something I never could have imagined: a platform that helps hundreds of thousands of people experience Calgary in a better, more fun, more connected way.
And we’re just getting started. 😏
